This set is intended as a gift coupon. Once you receive this set, you can choose between the stores in Dusseldorf, Heidelberg, Koln, Geneva, Brunnen or London to assemble your knife. this can only be done after making an appointment. The set costs 35 CHF and is a cool way to give a knife as a gift. The card, inserted in the box, allows you to write the recipients name and contains a lay-out of the knife. UPDATE: My guess is that these sets can be bought in the shops mentioned before.